FRUITS VALUE CHAIN AND DISTRIBUTION CHANNELS IN KOSOVO
Keywords:
value chain coordination, distribution channels, strawberries, raspberries, KosovoAbstract
The objective of this study is to analyse, for the fi rst time, raspberry and strawberry value chain information in Kosovo. The study aims to address a series of research objectives and questions related to the value chain organization and than using series of datasets (both secondary sources and primary data), instruments, methods and set of indicators to provide analytical information about the selected value chain trends. The primary data consists of a structured farm survey (sample = 200) conducted during December 2015 – January 2016, and semi-structured interviews carried out with value chain stakeholders. The paper analysis the value chains structure and actors’ profi le and it describes the main channels of distributions. It analyses nature of relations between actors, governance in the agro-food value chain, particularly, implications for market access. The paper combines quantitative analysis (eg. statistical analysis of the structured farm survey using SPSS) with qualitative analysis (eg. fi ndings from semi-structured interviews). We analyse opportunities, constraints and challenges that characterise this value chain, and provide recommendations how they can be tackled by policy-makers and private sector actors.
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