A study on determination of functional food consumption habits and awareness of consumers in Turkey
Keywords:
functional food, awareness of consumers, survey, TurkeyAbstract
The survey study was to determine the status of knowledge about functional foods, the factors influencing
consumer preferences in the purchase and their expectations in Turkey. A total of 389 persons, 288 men and 101
women ranging from 10 to 70 ages were participated in the study. Participants’ level of awareness about functional
foods was found to be approximately 40%. In general, it was determined that these foods were consumed little by
almost half (51.34%) of those participated to the survey. It was also found that women and especially participants
ranging from 20 to 40 years-old consumed more functional foods than the rest of participants. As a result, it was
concluded that education, income level, product price, compliance with religious sensitivities, the presence of
artificial food additives and genetic modification were to be effective on functional food choice.
References
Ares, G., and A. Ga’mbaro, 2007. Influence of gender, age and motives underlying food choice on perceived healthiness and willingness to try functional foods. Appetite, 49: 148–158. bech-larsen , t., k. G. Grunert and J. poulsen, 2001. The acceptance of functional foods in Denmark, Finland and the united States: A study of consumers’ conjoint evaluations of the qualities of functional foods and perceptions of general health factors. MAPP Working Papers 73, university of Aarhus, Aarhus School of Business, The MAPP Centre.
Blandon, J., J. Cranfield and S. Henson, 2007. Functional Food and Natural Health Product Issues: The Canadian and International Context. International Food Economy research Group. Department of Food, Agricultural and resource Economics Guelph, Ontario, Canada.
Childs, n. m. and G. h. poryzees, 1998. Foods that help prevent disease: consumer attitudes and public policy implications. British Food Journal, 9: 419-426. de Jong, n., m. c. ocke, h. A. c. branderhorst and r. friele, 2003. Demographic and lifestyle characteristics of functional food consumers and dietary supplement users. British Journal of Nutrition, 89: 273.281.
dean, m, r. shepherd, A. Arvola, m. Vassallo, M. Winkelmann, e. Vlaupein, L. La¨hteenmaki, m. M. Raats, and A. Saba, 2007. Consumer perceptions of healthy cereal products and production methods. Journal of Cereal Science, 46: 188–196.
Diplock, A. t., p. J. Aggett, m. Ashwell, F. Bornet, e. b. fern, and m. B. Robertfroid, 1999. Scientific concepts of functional foods in Europe: consensus document. British Journal of Nutrition, 81 (4): 1–27.
Menrad, k., 2003. Market and marketing of functional food in Europe. Journal of Food Engineering, 56: 181–188.
Verbeke, w., 2006. Functional foods: Consumer willingness to compromise on taste for health? Food Quality and Preference, 17: 126–131.
Downloads
Published
Issue
Section
License
Copyright (c) 2011 Bulgarian Journal of Agricultural Science
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
