Empowerment strategies for coffee farmers based on the SOAR Analysis: A case study in the Dieng Mountains
Keywords:
coffee cultivation, empowerment, farmer, SOAR analysis, strategyAbstract
This study aims to formulate empowerment strategies for coffee farmers in Tombo Village. This aim is essential to be researched because the ability of coffee farmers in Tombo Village is still low, especially in post-harvest processing and marketing of coffee products. This research is based on qualitative research with a case study as an approach. Data collection methods used in-depth interviews with selected informants, observation, documentation, and Focus Discussion Group. The data analysis technique employed SOAR analysis. Based on data and obeservation the natural resources in Tombo Village support coffee farming. However, human resources have not been able to utilize this potential properly. Thus, an empowerment program with the right strategy according to the needs, problems, and target environmental conditions is needed. The result showed that seven aspects need to be improved and enhanced to empower coffee farmers in Tombo Village: improving the quality of farmers’ resources; facilitating coffee farmers in accessing agricultural facilities and infrastructure; helping farmers to access capital; increasing coffee farmer awareness to conduct proper post-harvest processing through farmer assistance activities; improving the coffee marketing system in Tombo Village; building and reorganizing institutions to support farmers in coffee farming; motivating farmers to do red picks on coffee cherries.
References
Aderolu, Babalola & Anagbogu (2014). Production and marketing of coffee (Coffearobusta) in Kogi State. Nigeria: Challenges and Recommendation for Intervention, 3(2), 2321-1098.
Alden, Albrechts & Pires (2017). In search of new approaches to planning. The changing institutional landscape of planning, Routledge, 13-19.
Amir, Indah, dan Widayanti (2017). Spices coffee: Innovation strategy to increase quality on powder coffee farmers. The 2nd International Joint Conference on Science and Technology (IJCST). IOP Publishing. IOP Conf. Series: Journal of Physics: Conf. Series 953 (2018) 012242 doi :10.1088/1742-6596/953/1/012242.
Anantanyu, S. (2011). Farmer institution: Role and capacity development strategy. SEPA, 7(2),102-109.
Andriati & Wigena (2011). Strengthening institutional aspects of plantation revitalization program for rejuvenation of plasma oil palm plantations. Journal Agro Economy,29(2), 169 – 190.
Aribowo, Wirapraja & Putra (2018). Implementation of the Pentahelix collaboration model in developing tourism potentials in East Java and improving the domestic economy. Journal Mebis, 3(1), 31-38.
Arifudin, Nasrul, B. & Maswadi (2013). Program of community empowerment prevents forest fires in Indonesia peatland. Procedia Environmental Science, 17,129–134.
Arnawa, Martiningsih, Budiasa, & Sukarna (2010). Increasing the quality and quantity of Kintamaniarabica coffee to increase export commodities in the plantation sector. Majalah Aplikasi Ipteks Ngayah, 1(1), 63-70.
Assauri (2013). Strategic management: Sustainable competitive advantages. Raja grafindo Persada: Depok.
Barbosa & Romero (2016). The links between innovation, strategy and internationalization processes: A Comprehensive Literature Review. Academic Conferences (pp. 904-912). Jyväskylä, Finland: Publishing International Limited.
Bhattarcharjya, D., Alam, K., Bhuimali, A. & Saha, S. (2020). Status, potentials, constraints, and strategies for development of sericulture farming system in West Bengal state of India (review). Bulg. J. Agric. Sci., 26 (4), 709–718.ddjo & Sasongko, (2015). People’s coffee marketing network in Jember district.
Research Institute of the versity of Jember, Jember.
Chandra, D., Ismono, R.H. & Kasymir, Eka (2013). Prospects of Indonesian robusta coffee trade in the international market. Jurnal JIIA, 1(1), 82-95.
Fatmalasari, Prasmatiwi & Rosanti, (2016). Analysis of the benefits certification, Indonesia Organic Farm Certification (INOFICE) on the sustainability of organic coffee farmers: In Air Hitam District, West Lampung Regency. Jurnal Ilmu-ilmu Agribisnis, 4(1), 30-39.
Herminingsih, (2016). Strategy to increase contract farming satisfaction on red chili farmer with the Hortikultura Lestari cooperation (Evidence: Dukuh Dempok Village Wuluhan District). Proceeding the 1st IBSC: Towards the Extended use of Basic Science for Enhancing Health, Environment, Energy and Biotechnology, Wuluhan, 386-390.
Ilhamdi, (2008). Marketing management, Event sponsorship. Erlangga, Jakarta.
Khavarian, Stavers & Aliyan, (2013). Strategic planning of urban tourism development with use SOAR strategic model (Case study: Taft City) (Persian). Spatial Planning (Modares Human Sciences), 17(3), 127-43.
Kotler (2008). Marketing Management Edition 12 Volume 2. Indeks, Jakarta.
Laverack (2009). Community empowerment with case studies from the South East-Asia region. 7th Global Conference on Health Promotion “Promoting Health and Development: Closing the Implementation Cap”, Kenya.
Marhaenanto, Soedibyo, & Farid (2015). Determination of coffee roast time based on roast degree variations using the RGB color model in digital image processing. Journal Agrotechnology, 9(2), 102-111.
Martauli (2018). Analysis of coffee production In Indonesia. JASC, 1(2), 112-120.
Mayrowani (2013). Postharvest coffee technology provision policy and development problems. Forum PenelitianAgroEkonomi, 31(1),31-49.
Mosher (1996). Moving and building agriculture. C.V. Yasaguna, Jakarta.
Nastain (2017). Branding and product existence (Theoretical study of branding concept and product existence challenges). Channel, 5(1), 14-26.
Novita, Syarief, Noor, & Rubiyo (2012). Analysis of the sustainability people’s coffee plantation business area in Sidomulyo Village, Jember Regency. Agritech, 32, 1-15.
Panggabean, (2011). Smart coffee book. Agro MediaPustaka, Jakarta.
Prastowo, Karmawati, Rubijo, Siswanto, Indrawanto & Munarso (2010). Cultivation and Post Harvest Coffee. Center for Plantation Research and Development, Bogor.
Pratiwi, Ambayoen & Hardana (2019).Study of farmer microfinance in decision making for formal credit and non-formal credit studi of microfinance farmer to make decision for formal credit and nonformal credit. Habitat, 30 (1),35-43.
Pujiasmanto (2016). Plantation crops: Rubber, cloves, kapok, coconut, cacao, coffee, and sugarcane. Hanif Library Publisher, Surakarta.
Putsenteilo, Klapkiv, Karpenco, & Gvozdecka (2020). The role of institutions in the development of agriculture. Bulg. J. Agric. Sci., 26 (1), 23-33.
Regulation from Coordinating Minister for Economic Affairs, Number 11 of 2017 Concerning Guidelines for Implementing People’s Business Credit.
Regulation of the Ministry of Villages, Development of Disadvantaged Areas, and Transmigration, No. 4 Tahun 2015 Establishment, Administration, Management and Dissolution of Village-Owned Enterprises.
Rosiana, Nurmalina, Winandi & Rifin (2018). Dynamics of Indonesian robusta coffee competition among major competitor countries. Journal of Industrial and Beverage Crops, Indonesia Center of Estate Crops Research and Development, 5, 1-9.
Sarirahayu & Aprianingsih (2018). Strategy for improving smallholder coffee farmers productivity. The Asian Journal of Technology Management, 11(1), 1-9.
Setiajiati, Hardjanto & Hendrayanto (2017). Strategies of community empowerment to manage protection forest sustainably. Jurnal Manajemen Hutan Tropika, 23 (2), 71-80.
Setyono, Nugraha & Sutrisno (2008). Principles of post-rice harvest handling. In: Rice: Technology introduction and food security. Balai Besar Penelitian Padi, Sukamandi.
Sihombing (2011). Agricultural product trading system. USU Press, Medan.
Soekadijo (1997). Anatomy of tourism (Understanding tourism as systemic linkage). PT. GramediaPustakaUtama, Jakarta.
Solikatun, Kartono, D. T. & Demartoto (2015). Coffee consumption behavior as a community consumption culture: A phenomenological study of coffee drinkers at coffee shops in Semarang City. Journal Analisa Sociology, 4(1), 60–74.
Stavros & Cole (2013). SOARing towards positive transformation and Chane. The ABAC ODI Visions Action. The outcome, 1(1),10-34.
Sulistyaningtyas & Wilson (2018). The potential of liquid tofu waste in increasing antioxidant activity of robusta green coffee. Biosaintifika, 10 (2), 356-361.
Sumodiningrat (1999). Community empowerment and Sosia Safety Networkl. PT Gramedia Pustaka Utama, Jakarta.
Syakil & Nuraini (2010). Empowering local communities: decentralization, empowerment and community driven development. International Journal of Trade, Economics and Finance. Vol.1, No.4, December, 2010.
Karya Tani Mandiri Team (2010). Guidelines for the Cultivation of Coffee Plants. CV Nuansa Aulia: Bandung Wulandari, Suroso, & Asbullah (2015). Event marketing sebagai Strategi Meningkatkan Brand awareness Kabupaten Jember. Jurnal Bisnis dan Manajement (BISMA),9(1), 43-55.
Zuliyah, S. (2010). Village Community Empowerment Strategy in Supporting Regional Development. Journal of Rural and Development, 1 (2), 151.
Downloads
Published
Issue
Section
License
Copyright (c) 2021 Bulgarian Journal of Agricultural Science
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
